Take these broken wings

I'm sorry, but every time I see the E-Trade commercial with the two talking babies--where one of them sings soulfully, "Take these broken wings" I always laugh. I perk up when I see that it's on and wait for the kicker moment and I enjoy. It made me think that a lot of the talented writers and idea people must be in advertising and marketing. Just think to some of the commercials that you have found amusing or plain funny if you don't believe me.
When you watch them, think about the process that got them to that magical moment when they air.
It all starts with an idea based on some desire of a company to put their brand in the minds of the buyers with buying potential. (That's you and I)
Then find a way to make the idea entertaining and or funny or provocative to illicit the desired response from the viewers.
Marketing in some ways are staples of our society. We are clubbed over our consumeristic heads in a few hours of TV viewing with more ads than content it seems. Ads range in their methods of catching your attentions also. Some are loud and vivid on the screen some quiet and easy on the eyes.( as a side note--in between the time that I decided to write this blog entry my E-Trade commercial has just played and again I stopped what I was doing just to watch it.) I particularly like the commercials that appear to you with a solemn serious anouncer in plain talk appealing to your non-sensical sides in what seems to me a contemplated measure to provide a balance to the 'wild and wacky'.
The questions I have are how do we respond to the marketing and advertising industry with their philosophy of consumer as lemmings--and what does the future hold with the potential for these industries in the internet and it's yet to be harvested plains? To the first question I can only say that it's up to each and everyone of us to be our own advocates in our viewing habits and how or what we spend our money on. As to the second question I would say that I am already seeing some small enroutes of ads and marketing in my web usage. I think that the reason we may not see the influx as much to date, is that online with our computers and handheld devices we are more proactive with our time as opposed to the more reactive slant in television watching, where the obvious action would be to click the remote to another channel.
As video is even more merged into the web and our ease to view it increases, I believe that we will become even more deluged with much of the same.
Here is the link to that E-Trade commercial.
http://www.youtube.com/watch?v=kBDQ76rQb6A&feature=rec-LGOUT-exp_fresh+div-HM