Drinking Kool-Aide

I've been listening and watching all things NFL football-- since the season started. I'm not certain how long this phrase has been circulating, but I have noticed it a few times in different broadcast now. (Enough for me to take note, which isn't saying much.)
I've heard a couple of different football color analyist, and or announcers desribing when a team has bought into a coaches philosophy and teachings that,
"They were all drinkin' the Kool-Aide now!"
Something had struck me as strange about that line, and then I remembered why.
I had just became a teenager in 1978, and that year on November 18th in the South American country of Guyana--the Jonestown Massacre took place. 909 Peoples Temple members commited mass suicides prompted by their charismatic but twisted leader Jim Jones. The Temples members consisted of men, woman and children. They were given a deadly coctail of Flavor-Aide, a drink mix not unlike Kool-Aide mixed in a large metal vat with cyanide, valium, phenergan and chloral hydrate. Jones, who considered himself and his followers as Socialist considered this act as a "Revolutionary Suicide".
The tradgedy of this event is obvious.
The flippant way however, in which we toss around witty catch phrases in our country brings to me a sobering thought.
Our collective memories aren't long enough.
One could make the argument that maybe we unconciously bury these events deep down-- that reveal our darkest sides. I could draw such a conclusion if it were the exception rather than rule.
I believe that we need to be aware of where we have been so that we are not doomed to repeat the inhumane.
To hear the amused utterances of our media representatives about a team drinking the Kool-Aide is as tragic as the event from which it sips.